Brian Friend is a CrossFit coach, fan and a king of stats. We chat about coffee, his spots on the mic on various podcasts and how he found his calling in the middle of CrossFit and numbers.
Brian stumbled upon CrossFit in the Fall of 2013. He has been a writer, data analyst, coach, content creator, and served many different roles in the media. He worked with many of the biggest names, companies, and competitions in the CrossFit and fitness world, before launching BFriendly Fitness in May of 2023. Since then he’s been spending most of his time on the road providing livestreams and commentary for competitive fitness events across the US, Europe, and the Middle East- with the goal of expanding into even more countries in the near future. He hopes that through the storytelling he and his team are doing more people are motivated to try hard things, take control of their lives, and become healthier humans.
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