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Video: Brian on Invictus Mindset Podcast

March 25, 20231 min read

This week, Bryce talks to Brian Friend! Brian is a CrossFit coach, writer, and commentator. Brian is back for his second time on the show to share his knowledge about the sport of CrossFit and what exciting things we can expect for the 2023 season. A true pioneer within CrossFit for his dedication to the analytics of athletes and CrossFit competitions that have propelled the sport forward.

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“I’m not weighing those competitions as the most critical factor what I’m looking at is the totality of their career”.

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Brian Friend

Brian stumbled upon CrossFit in the Fall of 2013. He has been a writer, data analyst, coach, content creator, and served many different roles in the media. He worked with many of the biggest names, companies, and competitions in the CrossFit and fitness world, before launching BFriendly Fitness in May of 2023. Since then he’s been spending most of his time on the road providing livestreams and commentary for competitive fitness events across the US, Europe, and the Middle East- with the goal of expanding into even more countries in the near future. He hopes that through the storytelling he and his team are doing more people are motivated to try hard things, take control of their lives, and become healthier humans.

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